Early LEGO Black Friday Deals Arrive Ahead of Schedule
Black Friday is still three weeks away, but LEGO deals are already flooding retailers, with Amazon offering discounts of up to 43% on a wide range of sets as of November 6. The early markdowns, first reported by Esquire, signal the unofficial start of "Black November"—a period when retailers begin rolling out holiday discounts well before the traditional post-Thanksgiving shopping frenzy.
Among the standout offers, Amazon has cut the price of the LEGO Speed Champions Mercedes-AMG G 63 & Mercedes-AMG SL 63 set (808 pieces) by 40%, from $45 to $27. The Ferrari SF-24 F1 set (275 pieces) is down 43% to $15, while the Star Wars Anzellan Starship (701 pieces) is 39% off at $45. Several other Star Wars sets, including the AT-AT Walker, Millennium Falcon, R2-D2, and Darth Vader bust, are discounted by 20%. The deals extend to Technic, Marvel, Creator, and botanical sets as well.
"A lot of the bigger sets aren't marked down right now, so if you're holding out hope for even a small markdown there, you might need to wait until Black Friday proper," the Esquire report noted. Popular sets tend to sell out during major sales events, as seen during Prime Day earlier this year.
Official LEGO Black Friday Timeline and Insiders Weekend
According to Brick Fanatics, the LEGO Group's official Black Friday deals will run from Friday, November 27, through Monday, November 30 (Cyber Monday). Before that, LEGO Insiders members will get access to exclusive offers during Insiders Weekend on November 21 and 22, with rumors pointing to double points and other member-only promotions.
The LEGO Group is also expected to offer freebies with purchases. Brick Fanatics reports that the LEGO Ideas Build, Paint and Play set will be free with a spend threshold—$130 in the US, £115 in the UK, and €130 in the Eurozone—although the exact timing of that promotion is yet to be confirmed.
Yahoo Shopping notes that Black Friday falls on November 27 this year, but many retailers have already launched early sales, prompting the "Black November" nickname. The publication advises shoppers not to wait, as popular items often sell out before the official date.
Context: Why Early LEGO Deals Matter in 2026
The early LEGO discounts reflect a broader trend in holiday retail: the blurring of Black Friday into a weeks-long savings event. Retailers from Home Depot to Amazon are pushing holiday promotions earlier than ever, aiming to capture consumer spending before the peak shopping weekend. For LEGO specifically, the stakes are high—the brand has become a holiday gifting staple, and collectors and parents alike are eager to secure sets before they disappear.
This year's early deals are particularly notable because several sets are retiring at the end of 2026, including the Mercedes-AMG G 63 & Mercedes-AMG SL 63 set. That urgency, combined with Amazon's aggressive discounts, may drive swift purchases. Meanwhile, the LEGO Group's official promotions—double points for Insiders and freebies with purchases—add further incentive for loyal customers to shop directly through LEGO.com.
The LEGO news arrives amid a broader wave of early Black Friday announcements. PlayStation Black Friday 2026: Up to 75% Off Games, But No PS5 Console Deals has also been reported, highlighting how gaming and toy categories are competing for attention this season.
Perspective: The Shifting Black Friday Landscape
The early LEGO deals illustrate a fundamental change in how consumers shop for the holidays. Black Friday is no longer a single day—it's a season. For LEGO, this means a longer window to capture sales but also more competition from third-party retailers like Amazon, which are using aggressive discounts to lure shoppers away from official channels. The strategy appears to be working: Esquire's deals tracker noted that Amazon's LEGO discounts are "even better than usual" for this time of year.
For consumers, the message is clear: if you see a deal on a set you want, especially a retiring one, don't wait. As Yahoo Shopping put it, "When in doubt, add to cart and check out!" The risk of missing out is real, particularly for popular franchises like Star Wars and Speed Champions. With official LEGO Black Friday still weeks away, early birds have the advantage—and the deals are already proving hard to resist.
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