GTA 6 Pre-Orders May Open This Week as Price Leaks at £69.99
Grand Theft Auto 6 pre-orders could finally go live as early as this week, according to a flurry of leaks and fan speculation that has reached a fever pitch. A purported retail insider claims the game’s price has surfaced at a UK retailer for £69.99 ($69.99 in the US), laying to rest fears that Rockstar Games might charge upwards of $100 for its most anticipated title in a decade.
The claim, shared on social media platform X (formerly Twitter) by account rockstationonx, cites an employee at a large UK game retailer — not GAME — who said they received internal press packs confirming pre-orders open on May 12. “Pre-orders open 12 May, and the price is £69.99. Looks like only one version so far,” the source wrote. “Should be $69.99 / Euros. No bundles for PS5 yet, but I think Sony will send something later this year.”
The rumor aligns with a Reddit theory posted over the weekend in r/GamingLeaksAndRumours, which predicted that Sony and Game Informer were clearing the decks for a major GTA 6 announcement. Sony’s PlayStation Store is currently running no deals until May 13, and Game Informer has been teasing a mystery cover story since May 12. The Reddit user argued that Sony “may be clearing the way for GTA VI to have the spotlight on May 12th if pre-orders were to go live that same day. That way, the store doesn’t crash and people aren’t also purchasing deals on top of GTA VI pre-orders.”
Despite the buzz, Rockstar Games has made no official announcement as of May 14. Fans on the GTA 6 subreddit expressed outrage after the company posted a routine Red Dead Online update instead of a trailer or pre-order news. “Thank you for nothing,” wrote one user, summing up the mood. Still, the industry is watching closely — especially with Take-Two Interactive’s earnings call scheduled for May 21, a date traditionally used for major reveals.
Why This Matters: Six Months Out From Launch
GTA 6 is scheduled for release on November 19, 2026, after two delays pushed it from an earlier target. With just over six months to go, the lack of a third trailer or official pre-order window has made fans anxious. The last full entry, GTA 5, launched in 2013, making this the longest gap between mainline games in the franchise’s history.
Take-Two CEO Strauss Zelnick has repeatedly assured that Rockstar’s marketing machine will kick off “very soon.” In recent comments at the iicon gaming conference, he said he expects “a lot of people will be calling in sick on 19 November.” This week, Sony — which holds marketing rights for GTA 6 — sent emails to PS4 users urging them to upgrade to a PS5 to play the game, further fueling speculation that a formal announcement is imminent.
The leaked price point of $69.99 is significant. Industry analysts had warned that Rockstar, emboldened by the game’s unprecedented hype, might charge $80–$100 for the base edition. Zelnick has said the game will be priced “with value in mind,” and the supposed £69.99 tag suggests standard AAA pricing, a relief for gamers who had started budgeting for a major price hike.
Broader Implications: What This Changes
If pre-orders open this week, GTA 6 will not only be the year’s biggest entertainment launch but also a stress test for both retail and digital storefronts. The Reddit theory noted that Sony may have deliberately paused deals to prevent server crashes — a scenario reminiscent of the Cyberpunk 2077 pre-order chaos in 2020. Rockstar’s parent company, Take-Two, will likely announce initial pre-order figures during its May 21 earnings call, giving the market a first glimpse of demand.
The leak also hints at a single SKU at launch — no “Gold” or “Ultimate” editions yet — though Sony bundles are expected later. This suggests Rockstar may keep the entry price low to maximize reach, then upsell through in-game currency or expansions, a model it refined with GTA Online.
Beyond gaming, GTA 6’s launch could have ripple effects across entertainment and technology. The title is expected to drive console sales for both Sony and Microsoft, and its marketing campaign — rumored to be one of the most expensive in history — will likely dominate billboards, social media, and streaming platforms through the rest of 2026.
For now, fans are refreshing social media and waiting for Rockstar to confirm or deny the rumors. As one Reddit commenter put it: “Patience is a virtue man. They said Summer 2026.” But with May 12 already come and gone without an official announcement, patience is wearing thin — and the pressure on Rockstar to deliver is higher than ever.
For more game industry analysis, check out our coverage of The Lincoln Lawyer to End With Season 5 on Netflix; Guest Stars Revealed or the upcoming Messi and Evander set for Cincinnati-Miami MLS showdown at TQL Stadium.
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